Web Design

Web Design: It’s Easier Than You Think

Building Your WebsiteIf you were going to design your own web site, what things would you consider?  Background color?  Graphics?  Text font?

The purpose of a web site isn’t just to look nice; it’s there to achieve your goals. If your goal is to create a personal site, something for your family and friends to look at, it’s fine to stop at these considerations.  But the goal of a business site is to attract customers and sell your product; if you’re designing a web site for your company, you’ll have a lot more to think about than appearance alone.

Business web design

First, think about your target audience.  What reasons will they have for coming to your site?  How fast is their Internet connection?  Are they going to be buying from you online, directly from your web site?  How much are they likely to know about your product before visiting your site?

You’ll have to think about usability, too.  What technology will your audience use to browse your site?  How will they find and view information within the site?  How will they navigate between pages, and how do you strike the right balance between fast navigation and an appealing, appropriate layout?

And what about the visibility of your site?  How will the audience find it?  Where will it appear on search results?  What other sites will link to it?

We’ve already proceeded far beyond the scope of a personal web site, and we’ve only covered a few of the considerations necessary for business web design.  Let’s face it:  the days of a single web page, with a short description and a phone number, are long gone.  As technology advances, so do consumer expectations, and businesses have to keep up the pace if they want to maintain an effective Internet presence.

Don’t worry–you’re not in over your head!

In today’s market, every business, from giant financial corporations down to the corner store, can benefit tremendously from the enormous marketing scope of the Internet.  But having an amateurish web site is almost as bad as having no web site at all.  Luckily, you don’t have to be a web design expert to have an amazing site; polishing up your online presence is as easy as calling in a professional to do the work for you.

We Specialize in:

For examples of our work, have a look at our Portfolio.

iMarketing Solutions Australia specializes in web design for niche business-to-customer ecommerce sites.  We have the tools and the knowledge to create a site that attracts the right clients for you.  Regardless of the size of your company or the nature of your business, we can help raise your sales and expose you to a far larger market segment.  Put simply, we specialize in making web sites that sell

We believe in a personalized, holistic approach to web design, which means that we can manage all aspects of it; content, coding, search engine marketing, and more.  No business is too large or too small to reap the rewards of Internet marketing, so contact us for a free consultation (Valued at $197).  We’ll work with you to come up with the best web design options for your individual circumstances.  Contact us today!

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