Pay-Per-Click (PPC)

Pay Per Click Pays Off!

Pay Per Click Pays Off!The old adage, “It takes money to make money,” is more true today than ever before.  For most businesses, advertising costs eat up a significant portion of that money.  And necessary as advertising is, it’s also a gamble:  how can you guarantee that people will see and respond to your ad?  Every consumer who doesn’t equals wasted money, pure and simple.

Luckily, a solution has developed, known as PPC, or pay per click, advertising.  PPC ensures that you only pay for advertisements that get results, and that you only pay what they’re worth.

The beauty of PPC

Pay per click advertising is just what it sounds like:  you place an ad that links back to your web site on a third party site, and you pay for that ad when–and only when–someone clicks the link.

With PPC, you can rest assured that the money you spend on advertising is working for you.  Because you only pay the ad host when a user clicks on your link, you don’t have to worry about overspending on advertising that doesn’t draw customers to your web site.  In other words, you only pay when the ad gets the results you want–and only for the results you get.

The mechanics of PPC

Pay per click advertising is usually run through an online advertising network, the largest of which is Google AdWords.  It comes in two forms:  flat-rate and bid-based.  Flat-rate PPC is usually used on content sites, such as personal home pages and blogs.  The ad host negotiates a fixed payment amount per ad click, which you must pay each time someone clicks the ad.

Bid-based PPC is both far more common and more lucrative.  In this model, advertisers state a maximum amount they are willing to pay per click for a given ad spot, usually based on a keyword.  Internet users trigger the ad spot to appear, either by typing in keywords in a search engine, or visiting a web site that participates with the ad network whose content contains the relevant keywords.  An automated auction then takes place, and the ads of the highest bidders are displayed.  The bidding process can become quite complex, especially with the use of automated bid management systems to ensure maximum returns on investment.

PPC is hands-down one of the best ways to gain advertising exposure while minimizing costs.  The service of a PPC expert will easily pay for itself–but don’t be fooled into thinking that larger advertising firms are your best option.  Big companies handle hundreds of clients, and may not have the time or resources to ensure that your business is receiving the maximum advertising exposure possible.

At iMarketing Solutions Australia, we combine PPC expertise, including an extensive background in AdWords and other advertising networks, with the personalized attention that every business deserves.  We believe in a holistic approach to advertising that addresses all facets of PPC, in addition to other advertising techniques such as SEO, web content development, and social marketing.  Rather than a pre-set package deal, we craft a personalized marketing strategy for each of our clients, based on our experience and your needs.  So don’t waste time with big corporations who treat your small business like a number:  no business is too big or small for us.  Call now for a free consultation (valued at $197), and we can have an Adwords-qualified individual drawing visitors to your site in no time.  Contact us today!

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