There’s not much point to using the internet for official business if you haven’t got the foresight to stay on top of its trends. The web is well known for passing fads, and you need to make sure the marketing strategies you use engage users in a way they can readily understand. Videos, popular on user-generated content hubs like YouTube and social media outlets such as Facebook, are key to capturing and captivating audiences. By following these basics of video and online social media marketing, Sydney businesses have gone from being virtually unknown to becoming insanely popular... [ More ]

I couldn’t resist writing my own Rebuttal letter to NAB’s new marketing campaign:

Dear NAB, Please read.

NAB’s Break Up Campaign

If you haven’t seen their campaign, check out the videos: